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PMC supports Signet's Digital Transformation

Accelerating Signet's Digital Transformation

From initially helping Signet Jewelers with web development work, PMC has proven to be such a valuable software engineering partner to the world's largest retailer of diamond jewellery that the technology services provider now also contributes retail expertise to strategic projects for the Signet group.

Providing expertise across a myraid of retail projects

Among the projects undertaken by PMC has been work on various key features on the Signet websites. These included the implementation of a search and merchandising tool that was completed in a record time. According to Drew Heppenstall, the average time to implement such a solution across two branded websites would have been eight months to a year, but PMC successfully managed to deliver it in only five months.

Another key feature involved the implementation of warranties online. Although they have always been available within the company’s physical stores, they had never been available online. Now, through the work with PMC, warranties are available across all channels.

The successful partnership between PMC and Signet has enabled the rapid acceleration in web releases. As recently as two years ago, the company was typically undertaking only four web releases per year, whereas they now take place on a monthly basis.

Building a strong, transparent partnership

The structure of the partnership with PMC has also benefitted Signet. They’ve found it to be very positive, transparent and clear.

This transparent arrangement is reflected in the overall relationship between the two companies.


PMC are much more than a service provider for testing and web development. There is frequent and open communication between the two companies, and there are no communication barriers or fears when addressing something. PMC is a supplier, but their teams can admit when there are issues and this helps to strengthen our relationship.

Unlike other providers, PMC’s depth of retail expertise, delivery and collaborative culture brought us instant benefits of quality and speed of delivery.

I’ve never met an off shore team that is as on-shore as this. It’s unique. PMC knocks the socks off anybody else, regardless of who they are.

Drew Heppenstall - Delivery Manager, Signet Jewelers

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