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PMC improves customer experience for Select Fashion

Improving service levels with the right managed services partner

Clothing and accessories retailer Select Fashion has significantly improved the service levels delivered to its customers across its nationwide chain of stores by fully outsourcing the administration and management of its critical databases. 

Databases at the heart of the problem

Select Fashion brought in PMC for Application Support on its tills to deal with the incidents and tickets being raised. Drawing on in-depth retail knowledge and experience, the PMC team suggested many of the
problems were emanating from the core database at the heart of the business. 

A database health check was proposed by PMC, which prompted a wide-reaching conversation with Select Fashion about the existing databases. Select decided to fully outsource to PMC the administration and management of this critical aspect of the IT infrastructure. In total almost 50 different databases which impact all aspects of the retailer’s organisation.

The partnership with PMC encompasses a long-term database management agreement. There has been an overhaul of database management and the migration of a core database holding all the website data. Challenges included the handling of a legacy conversion software that had to be rewritten.

Improved security and database management

This mutual trust has maximised the positive outcomes for Select Fashion. The retailer has seen considerable reduction in alerts logged for incidents thanks to the increased security, improved audit logs, and ongoing database management. This high level of trust has enabled Theo Odamtten to effectively hand over the management of his data to PMC for monitoring 24/7.

Select is currently investigating how to move forward with some of its older infrastructure for both stores and online. PMC is actively involved as this work includes the phasing out of old PoS hardware, and there are decisions to be made about the long-term plan for applications running on tills.

PMC retail expertise will ensure Select Fashion is able to make informed and effective decisions about databases and the broader technology infrastructure - to ultimately deliver the best experience for shoppers.


We need our customers to be served quickly to avoid long queues and losing them in store. It’s all about improving the customer journey. Having reliable infrastructure is key to this – which in turn relies on good quality data.

Shaun and the team were invaluable in resolving this and it helped build the relationship; we have complete faith in them. Shaun is always our first port of call if there are any issues.

Theo Odamtten - Director, Select Fashion

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