One of Europe’s leading football clubs achieved all-time-record daily sales within its stadium shop immediately after introducing a neat update to its payment solution. This also cleverly laid the technology groundwork for the club to embark on a journey of retail innovations.
Over the five hours of trading on the first match day following the tech’s implementation, they
recorded hour by hour record numbers of transactions. This ultimately led to it being the highest
ever single day’s trading at the shop. It represented swift vindication of the club’s decision to
jettison its previous payment infrastructure.
The club had been operating a 10-year-old Point-of-Sale system with 75+ tills located around its large retail store within its stadium. However, it was reluctant to undertake the massive upgrade required by the payment provider, which would have then required integration with its ageing POS solution.
The club had valued the reliable consistency of its old POS system, which coped with substantial peaks experienced on match days. Almost uniquely, one day can be the equivalent of a month’s regular retail sales. Equivalent robustness needed to be baked into the PMC solution. It also had to be delivered within a tight eight-week deadline and working in-store ahead of a forthcoming cup game.
Two weeks before this important match the solution was deployed in the store. Match day was a rigorous test of the new system’s capability, but it readily stood up to the pressure, achieving a record single day’s trading. The more modern solution with its faster processing capability and issue-free performance resulted in an increase in the throughput of sales transactions.
This represents only the start of the journey for the club, with an ongoing plan to further leverage PMC’s Graphene architecture to drive innovation. The platform delivers rich functionality at low cost with high business impact.
The club is enjoying the dual upside of a solution that is not only improving in-store operations to achieve record retail sales, but also presents a tremendous opportunity to push ahead a series of outcome-driven innovations.
We recognised there was huge potential to create a neat solution enabling the club to seamlessly bring in a payment solution from a leading payment provider, as they were already using this to good effect on their online store.