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Omni- Channel Retailer FitFlop uses PMC Automated Testing Services

Fitflop is an omni-channel retailer with a difference. With a mission to empower its customer to live an active life with footwear offering the perfect combination of biomechanics, comfort and fashion. A business created in 2007, Fitflop designs footwear ranges in tune with the movement of the body and to complement our natural walking style. Sold in over 66 countries, Fitflop is a global business. Legions of fans worldwide enjoy the FitFlop effect with sandals shoes, sneakers, clogs, boots and slippers.

PMC provides Automated Testing services for the FitFlop SAP Commerce website. FitFlop recognised that running regression testing manually typically resulted in a need to limit testing during sprints due to time restrictions. As part of the PMC automated testing programme now run on behalf of FitFlop, the scope of testing automation services has been substantially broadened without materially increasing the cost of the testing activity. The PMC programme ensures that all card types, currencies, geographies and languages are tested. Previous gaps in the test packs have been filled with new tests, creating a comprehensive pack to run on the FitFlop test site and the production site post-deployment.

As a result, the PMC-managed automation testing services has significantly reduced business risk and enabled FitFlop to take new releases and functionality to market more quickly. Integration to the Browserstack real device cloud enables PMC to swiftly run tests on real mobile devices and a variety of web browsers. The team also ensures testing is carried out on all the most popular customer devices, without the need for FitFlop to purchase them. Over and above the reduced time to market and enhanced testing programme scope, the PMC team has been flexible & dynamic working closely with the FitFlop agile operating model...

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Backstory to our original LinkedIn Post


PMC's Baroda-based team of testers and analysts is ensuring uninterrupted service delivery to customers, despite the current COVID-19 crisis. For Fitflop, Gaurav Agrawal is the dedicated Automation Tester. Playing a critical role in driving the strategy, planning and framework conceptualisation for FitFlop automation is Kaushal, also responsible for collaboration with Fitflop stakeholders on progress, continuous improvement and governance.

Completing the team are Automation Test Analyst, Gaurav S, who created and implemented the Test Automation Framework for the entire automation engagement, and Functional and Automation Test Analyst, Kesha, who has been part of the team working for Fitflop since the project inception.