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Crew Clothing Trading Platform Development

Customer Challenge and Business Need

Crew Clothing Company needed a mobile trading platform for use in multiple event settings. Their existing POS was not able to run on mobile devices. In addition, Crew required a new payment provider and specified that the new solution needed to be fully mobile, flexible and reliable. An additional requirement was that it readily capture customer data.

PMC Solution

PMC built an eBasket module utilising our Cloud and Integration Enabler Platform (CIEP) to deliver simple sales, refunds, customer and promotions capabilities. We were able to deploy our Orchestration Manager to provide the retail hierarchy, users, roles and access management. Our endpoint Integration Enabler was then utilised to bring these solutions to the edge on Android tablets. Both modules have a client as well as microservice catalogues, to get the best of online and offline data.

Business Impact

This exceptional project was delivered in just 10 weeks, with all Development and Project Delivery services provided exclusively by PMC. Crew Clothing have been delighted with the result, with the solution already deployed at the first two in a series of events this year, taking 800+ transactions to date. Further events and use cases are currently being planned.


We selected PMC to deliver a fully mobile trading platform, enabling Crew to have a vastly improved technical retail proposition and customer experience. The solution design and integration has been made exceptionally straightforward allowing for employees of any technical level to pick up and use the solution with minimal training.

PMC’s ability to deliver complex solutions but in a scalable fashion has allowed our business to deploy the product rapidly, meeting multiple requirements for a number of scenarios, including sponsorship events and marketing campaigns.

The speed at which PMC delivered the solution from inception to full roll-out has been exceptional and their approach in developing the solution has been second to none. I am very proud of the partnership that Crew and PMC have and look forward to working together on future innovations over the coming years.

Richard Surman - Head of IT, Crew Clothing Company

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