Opinions

Putting mCommerce into Perspective

Huw Thomas, managing director of retail IT services provider Paul Mason Consulting, says retailers have been too slow in their use of in-store mobile technology - and that's where the biggest short-term prizes exist.

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Use Mobile Marketing to Drive Customers In-store

Huw Thomas, managing director of retail IT services provider Paul Mason Consulting, says retailers are missing an opportunity to attract customers in-store by failing to embrace mobile marketing.

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Tablet Computing Vital to Rise of Online Retail

Huw Thomas, Managing Director at PMC, compares the start of the mobile revolution in retail to the early days of eCommerce.

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RBTE Review 2014

Last week Europe’s fastest growing retail event took place at London’s Earls Court. Now in its fifth year RBTE boasted more exhibitors, speakers and retailers than ever before.

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Mobile is a Great In-store Enabler For Retailers

Huw Thomas, managing director of retail IT services provider PMC, warns retailers not to be short-sighted when rolling out their mobile strategies.

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Physical Retail Reinvented

Most sales still take place in the physical store.

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What impact will the improvement of the economy have on retailer's investments in technology?

Huw Thomas talks about the economic and what impact this will have on the retail industry's investment in technology.

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A Reflection on 2013 & Looking Forward to 2014

Huw Thomas, Managing Director at PMC talks about the challenges retailers faced with technology in 2013 and looks at the trends, opportunities and challenges that lie ahead as we enter 2014.

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