Creating the Experience
Passing the Social Media Test
Do We Need the High Street?
Finding your Tribe: Marketing and Consumer Power
What does Brand Tribalism mean to Consumers?
Brand Tribalism, Loyalty and the Power of the Collective
Loyalty Schemes: it’s all in the Name
Keeping Customers Loyal; CRM and Data-basing
Embodying the Omni-Channel Consumer!
Tales about Retail
The Online vs. In-Store Shopping Experience
The ‘Clicktivist’: Ethical Consumerism in a Fast Paced World