Do you have a Strategy for Testing?
It can be hard to demonstrate the value of testing your IT solutions, it's maybe even harder to predict the cost of not testing them...
The Importance of Making Good Choices; Government Policy and Personal Responsibility
Plastic free supermarket aisles? Can we change the world by how we shop? In Conversation with Huw Thomas
The Growing Importance of IT in the Omni-Channel World
Huw Thomas, Managing Director of PMC, talks about the difficult tightrope that retailers need to walk to keep pace with consumer’s demands.
Creating the Experience
Passing the Social Media Test
Do We Need the High Street?
Finding your Tribe: Marketing and Consumer Power
What does Brand Tribalism mean to Consumers?
Brand Tribalism, Loyalty and the Power of the Collective
Loyalty Schemes: it’s all in the Name
Keeping Customers Loyal; CRM and Data-basing
Embodying the Omni-Channel Consumer!