Supporting the Estée Lauder Companies Breast Cancer Awareness Campaign

Oxford, U.K – 14th October 2021 : PMC customer, Estée Lauder, is today celebrating their Tech Day of Pink, as part of their longstanding Breast Cancer Awareness Campaign

This year’s Estée Lauder Companies' Breast Cancer campaign features layers of the pink ribbon which is the universally recognised symbol for breast cancer. As part of the Breast Cancer Campaign, Estée Lauder has created their Tech Day of Pink, an initiative dedicated to mobilising the global tech community to help create a breast cancer-free world.

Tech Day of Pink brings together Estée Lauder IT employees, partners and the broader tech industry to amplify ELC’s Breast Cancer Campaign call-to-action and maximise their collective impact in the fight against breast cancer. The goal is to unite technologists and IT professionals worldwide around breast cancer awareness, education, and fundraising.

Estée Lauder launched their breast cancer campaign in 1992 with a mission to create a breast cancer-free world. Breast cancer is the most commonly diagnosed cancer worldwide surpassing lung cancer for the first time in 2020 with an estimated 2.3 million new cases. The campaign is Estée Lauder’s largest corporate social impact program and is supported by their employees and partners worldwide.

PMC is proud to support Estée Lauder and their Breast Cancer Campaign. Find out how you can help

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