Personalised ‘Direct to Shopper’ campaigns span multiple channels to create seamless shopping experiences.
Graphene Direct to Shopper tools unlock increased sales revenues with personalised campaigns, multiple collection or shipping options and returns flexibility, to boost customer engagement and loyalty.
Direct to Shopper Use Cases
CASE STUDY: Direct to shopper from in-store
A personalised customer campaign offering shoppers direct access to exclusive offers on product held in store was a new initiative for a global cosmetics retailer and PMC customer.
The Graphene 'Direct to Shopper' module delivered sign-up pages, campaign management, product creation and load, SMS/MMS capability, order management and micro-site functionality.
Signed-up consumers enjoyed the campaign micro-site, with Apple Pay, Google Pay, and card payment options. Product was picked, packed and despatched from stores to the customer’s home, with order and sales reporting imported daily into the retailer’s SAP ERP.
Graphene ‘Direct to Shopper’ module
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