Personalised ‘Direct to Shopper’ campaigns span multiple channels to create seamless shopping experiences.
Graphene Direct to Shopper tools unlock increased sales revenues with personalised campaigns, multiple collection or shipping options and returns flexibility, to boost customer engagement and loyalty.
Direct to Shopper Use Cases
CASE STUDY: Direct to shopper from in-store
A personalised customer campaign offering shoppers direct access to exclusive offers on product held in store was a new initiative for a global cosmetics retailer and PMC customer.
The Graphene 'Direct to Shopper' module delivered sign-up pages, campaign management, product creation and load, SMS/MMS capability, order management and micro-site functionality.
Signed-up consumers enjoyed the campaign micro-site, with Apple Pay, Google Pay, and card payment options. Product was picked, packed and despatched from stores to the customer’s home, with order and sales reporting imported daily into the retailer’s SAP ERP.
Graphene ‘Direct to Shopper’ module
Key features
- Campaign management
- Branded microsite
- Pick, Pack, and dispatch portal
- Configurable SMS and MMS customer communications
- Complete web orders with in-store solutions
- CRM compability, incl. Magento and Salesforce
- Compatible with in-house web platforms
- Supports in-store payment and pre-authorisation
for all order types - Web returns for in-store and online orders
Have a question? We’ll be pleased to hear from you.
Connect with one of our Team on LinkedIn to find out more:
Nichola Blandford
Sales Manager
Harriet York
Sales Manager
Anand Raniga
Head of Strategic Growth – B2C
Cy Pearson
Head of Business Development
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