We wanted to work on this new solution with PMC as they know us and our systems very well. They understood our desire to build emotional connections with customers and designed the system on true multi-channel principles with a single view of the customer. This will form a solid basis for our future marketing plans. In the coming months we will also begin development of an app with Redbox Digital and PMC to supplement the ‘Treat Me’ card."
Paperchase, the UK’s number one shopping destination for innovative and design-led stationery has launched their ‘Treat Me’ reward card, developed by PMC.
“Our customers are incredibly passionate about Paperchase and have been asking for a reward card for some time. We wanted to create something to develop customer’s emotional connection us and make them feel really valued for being a Paperchase customer.” - Joe Irons, Multichannel Director, Paperchase
PMC developed the ‘Treat Me’ multi-channel reward system in-house, supported online by Redbox Digital. The reward program provides Paperchase customers with treats and rewards for shopping, including a free birthday gift, complimentary shipping upgrades on line, free coffee in flagships and rewards based on the customers spend. Treats can also be personalised to the customer and are automatically applied to the customers ‘Treat Me’ card.
‘Treat Me’ collects significant customer data and enables CRM by collating all transactional spend from both in-store and online.
The system which PMC have developed provides Paperchase a single view of the customer which in turn enables better business insight and more effective one to one marketing. Thanks to integration with Dotmailer Paperchase can use the data to segment customers and plan highly targeted marketing campaigns which can be based on customer shopping patterns. Emails will also be used to inform the customer when they have qualified for a treat. Integration to web review partner Feefo will give Paperchase new insights into the ‘Treat Me’ customer experience delivered in store.
‘Treat Me’ was launched in mid-June following a successful pilot last year in their Scottish stores. In the first few weeks since launch, over 125k customers have been recruited to the ‘Treat Me’ program.