The Arcadia Group comprises nine of the UK's most renowned high street fashion brands including Topshop/Topman, Miss Selfridge and Dorothy Perkins. In order to improve their multi-channel capabilities and support plans for growth, the group embarked on a project to replace their 15 year old ePOS systems.
Andrew Clarke, Group IT Director at Arcadia states: "This is the biggest rollout project the Arcadia Group has ever been challenged to deliver. To ensure success, we engaged PMC to manage the deployment of the new system to all 1600 of our stores nationwide. They conducted a detailed risk analysis, identified potential failure types early on, and ensured meticulous contingency plans were in place. With PMC's detailed planning, technical understanding and retail knowledge, we had the quality assurance we needed to deploy the new system across our entire store portfolio. The fact that only one store out of the 1600 had to be regressed speaks volumes for the planning and professionalism brought to the project."
Huw Thomas, Managing Director at PMC adds "The scale of the project meant successfully rolling the system out achieving a peak of 80 stores a week, and deploying over 4000 tills. We are very proud of the plans we put into place, which were the foundations of the success of this operation."
Rollout to Britain's largest fashion store the Topshop Topman Flagship was a huge test. PMC's challenge was to deploy the new system across five trading floors which are equivalent to 94 single stores - in one night.
Clarke continues: "The rollout to Oxford Circus was a key challenge for the project. The store is globally iconic and extremely important to our business. The store layout, size, multi-brand offering and number of concessions made it extremely complex. There was huge pressure to get it right and not impact the next day's trading."
After assessing a range of deployment options PMC then designed and built a test site in Leeds where 150 tills were tested, with 110 going live. Testing the additional forty has future proofed the process and provided Arcadia with the opportunity to expand this vital store with confidence if required.
In addition, PMC were responsible for organising the training for the 1000 plus flagship store staff. Customised scripts were developed, training workshops run and clear training materials made available to all.
Clarke closes: "The size and complexity of this rollout should not be underestimated. Our new system will help Arcadia grow as a business and improve our customer experience – we absolutely couldn't have achieved this without PMC's pivotal involvement."