Usability Testing

Although end users are frequently considered in terms of the functional design and performance of a retail application, usability – at a simple level, how easy a solution is to use – is all too often overlooked. This can have negative consequences for those using it, and subsequently for the implementing retailer. PMC, the only retail-focused testing organization in the market, uses cutting-edge technology to assess the usability of new or changed solutions, ensuring ease of use and guaranteeing end user satisfaction.

In the retail world, the type of end user can vary widely; Head Office employees, store staff and online customers offer just three examples. Failure to consider usability in these different spaces can have wide-ranging impacts, often culminating in lost revenue and reduced staff efficiency.

When it comes to e-commerce, customers no longer tolerate a poor online experience. Despite this, websites all too often remain hard to navigate; far from being 'user-friendly', many are 'user-hostile'. The result is always the same: visitors leave and head for more readily accessible competitor sites, while potential customers abort visits and abandon baskets. Play the video below to see how PMC uses eye-tracking technology to record user-website interactions, and to capture reactions to on-screen information.

PMC’s eye-tracking technology can also be used to assess the usability of store systems, including Point of Sale. This will ensure that the layout and design of your POS system’s interface is intuitive, reducing the time to effectiveness for new users and increasing the efficiency of your store staff.

Click here for further information on PMC’s usability testing proposition.

Click here for a case study on PMC’s usability testing proposition.

For more information on any of the above, or on any other service you may require, please contact us on 01235 521900 or e-mail us at enquiries@pmcretail.com