Opinions

Finding your Tribe: Marketing and Consumer Power

'In Conversation with Huw Thomas'

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What does Brand Tribalism mean to Consumers?

'In Conversation with Huw Thomas'

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Brand Tribalism, Loyalty and the Power of the Collective

'In Conversation with Huw Thomas'

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Loyalty Schemes: it’s all in the Name

'In Conversation with Huw Thomas'

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Keeping Customers Loyal; CRM and Data-basing

'In Conversation with Huw Thomas'

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Embodying the Omni-Channel Consumer!

'In Conversation with Huw Thomas'

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Tales about Retail

'In Conversation with Huw Thomas'

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The Online vs. In-Store Shopping Experience

'In Conversation with Huw Thomas'

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The ‘Clicktivist’: Ethical Consumerism in a Fast Paced World

'In Conversation with Huw Thomas'

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In-Store Mobile PoS

Huw Thomas, Managing Director at PMC, talks about Mobile PoS.

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Gender Equality in the Workplace

'In Conversation with Huw Thomas'

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Software Testing - The critical, but often overlooked, element of any retail software project

Huw Thomas, Managing Director at PMC, talks about the importance of software testing.

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